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IEEE San Diego Section

People-Centered Design

on April 4, 2017 from 6:30 PM to 8:00 PM

Speaker Dr. Don Norman, UCSD CalIT2 Design Lab
Topic Info

At UCSD's Design Lab design is considered to be a way of thinking, of making sure we are solving the correct problem (not just the symptoms), and of making the interaction between people and technology smooth, understandable, and enjoyable. Far too many existing products and services are designed around the technology, not the people.

Don will discuss the procedures followed at the Design Lab and talk of the current work being performed in healthcare and automation. He will also describe how to make this happen in a corporation.

Co-sponsors: IEEE Engineering Management, Women in Engineering and Young Professionals

Speaker Bio Don Norman founded the Cognitive Science department at UCSD, then retired to become VP of Apple.  He was brought back 3 years ago to start the design Lab. At UCSD he is in the departments of psychology, cognitive science, and electrical engineering. He is a member of the National Academy of Engineering and author of 20 books translated into 20 languages. His most popular book is Design of Everyday Things.
Location Qualcomm AZ Conference Center, Pacific Center Campus 10155 Pacific Heights Blvd San Diego, California 92121
Agenda 630-700 PM Food and Social
700-800 PM Presentation
Cost Free to IEEE members, Qualcomm and students with ID; $5 cash only at the door for all others.

Vtool registration will be required for access:

POC :  Doug Evans, Douglass. Evans@sbcglobal. Net

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