At UCSD's Design Lab design is considered to be a way of thinking,
of making sure we are solving the correct problem (not just the symptoms), and
of making the interaction between people and technology smooth, understandable,
and enjoyable. Far too many existing products and services are designed around
the technology, not the people.
Don will discuss the procedures followed at the Design Lab and talk
of the current work being performed in healthcare and automation. He will
also describe how to make this happen in a corporation.
Co-sponsors: IEEE Engineering Management, Women in Engineering and Young Professionals
Don Norman founded the Cognitive Science department at UCSD, then
retired to become VP of Apple. He was brought back 3 years ago to start
the design Lab. At UCSD he is in the departments of psychology, cognitive
science, and electrical engineering. He is a member of the National Academy of
Engineering and author of 20 books translated into 20 languages. His most
popular book is Design of Everyday Things.
Qualcomm AZ Conference Center, Pacific Center Campus 10155 Pacific Heights Blvd San Diego, California 92121
630-700 PM Food and Social
700-800 PM Presentation
Free to IEEE members, Qualcomm and students with ID; $5 cash only at the door for all others.